I had a conversation with a referral partner this morning who made a statement that I really enjoyed: ”Billing is an art. You really have to know your clients.” And it’s very true. It’ s not so much the billing itself, but how each client will react differently to the same things. Take the same system, but adjust it to each client and their needs.
One size never fits all when it comes to people – whether they are current clients, perspective clients or you. The same marketing plan or business plan that works for someone else in your industry won’t work the same for you.
The science portion is the base business or marketing plan and the art is adjusting it so that it fits for you, your clients, your prospective clients and your situation – which can change at any time as well.
The same business or marketing plan that worked for you two years ago may not fit now. The economy has changed. You’ve changed. Your clients have changed and so have your prospects. It’s always a good idea to review what you’re doing and adjust it to the current conditions on a regular basis. And you have some great places to look right above – you, your clients, prospective clients, the economy, etc. That’s the art of it. It’s not just your business and marketing plans either. This applies to your whole life.
And that’s what makes it fun. It’s both art AND science.
Tags: business, business coaching, Coaching, Marketing, sales