WAIT – Why Am I Talking?

March 4th, 2010

I recently did a half-day communications workshop for the National Association of Women Business Owners (NAWBO) Greater Detroit Chapter.   When I asked the question, what value did you get out of today – WAIT was high on the list.

WAIT stands for “Why Am I Talking?”  It’s a reminder to, basically, shut up and listen.  Really listen.

We all have a tendency to be thinking of what we’re going to say next when the other person is talking, instead of trying to understand their point of view and their concerns.  It’s easy to understand how this can get you into trouble.

The really bad part is not only do we do that to other people, we do it to ourselves.  We don’t shut up long enough to really hear what’s going on inside our minds.  We’re thinking instead of all the things we have to do, all the things that could go wrong, what’s for dinner, what’s going on this weekend, etc. etc..

What we really all need to do is take some time on a regular basis and WAIT.  Shut up and listen to what’s really important with ourselves.   We need to really understand where we’re coming from and our own point of view. We owe as much courtesy to ourselves as we owe to others.   And in order to be able to really listen to others, we need to be able to listen to ourselves.

Practice this for a week or two, and you will be really surprised at what you may find out.  Dreams that you had all but forgotten.  Things that you thought were important really aren’t, and visa versa.  You may have been drowning out your hopes and desires for a long time.

So, this week – WAIT and let me know what you hear.

“Effective Strategies to Improve Your Law Firm’s Bottom Line” Seminar a Success

February 4th, 2010

I emcee’d the “Effective Strategies to Improve Your Law Firm’s Bottom Line” seminar at Automation Alley on January 28, 2010.  The seminar was a resounding success, with great attendance, great speakers and a good location.

Although the seminar focused on attorneys,  most of the content could just as easily apply to CPA’s, financial advisors, coaches and consultants.  I highly recommend checking out the individual speakers and presentations.  I’ve included links below for your convenience.

Speakers and EmCee for "Effective Strategies to Improve Your Firm's Bottom Line" Seminar

Speakers and EmCee for "Effective Strategies to Improve Your Firm's Bottom Line" Seminar

The speakers were (from left to right) David Benjamin, Lori Williams, Jason Ryan and Timothy Flynn.

Lori Williams, of Your Legal Resource, spoke on creating effective referral partners and strategic partners for your practice.  Jason Ryan, of Vision Fuel Media, spoke on how to improve your firm’s website so that it gets you more business.   David Benjamin spoke on how to use social media.  You will find his presentation about 2/3 of the way down the page on his website, entitled  “My presentation at Automation Alley: 5 Social Media Tools your Law Firm Can’t Ignore.“   Timothy Flynn, of Clarkson Legal, presented a lawyer’s perspective on electronic marketing and social media for the law firm.   You can find these presentations on Ustream as well.

Check it out.  It’s worth the time.

Easy One Page Business Plan

January 12th, 2010

Here’s a quick and easy one page business plan format that you can use to set or update your company direction, focus and goals for 2010.  This is a great plan for small companies who don’t typically have time or money to do detailed planning.  It also works well for individual career planning.

Mission:

What is your purpose?  Why are you in business?  Why do you do what you do?  2 – 3 Sentences

Vision:

How does your purpose translate into concrete terms?  Paint a picture.   2 – 3 Sentences.

Objectives:

What by when?  What do you need to do this year to move your vision forward?

Strategies:

What overall approaches will you take to reach your objectives this year?

Plans:

The actual steps that you will take to reach your objectives.  Note that these may often be project that require plans in and of themselves.

Go ahead, schedule an hour and see what you come up with.   Keep refining your business plan until it meets your needs.  Then prepare to update it quarterly.  Business plans are useless unless they are looked at and measured.

Post what you come up with, and see what others have done.  If you get stuck, call me.  I am offering  a free coaching session to everyone for January.

Next week we’ll talk about how to measure performance against your plans.

Are You Ready for 2010?

January 4th, 2010

Have you reviewed and completed 2009 yet?  Or have you just let the year end without checking in on how you’ve done?   Here are some great questions to ask yourself  about 2009:

1.  What did you accomplish in 2009?

2.  What did you learn in 2009?

3.  What is finished?

4.  What is left to be done?

5.  What will you take with you into 2010?

Once you complete this review,  you will be in great shape to start 2010.  You can think about what you want to do and create some solid goals and plans for achieving them.

Next week, we’ll talk about business planning for 2010.  Once you review 2009, be thinking about where you want to be at the end of 2010.

Happy New Year!!

Time Management, Part 2

December 14th, 2009

Since we’re now in the silly season, it seems very appropriate that I focus on the one thing that seems to be a major challenge in the holiday season – time management.  I mentioned some basics in the last post.  In this post, I want to really emphasize what’s important.  As in knowing what’s important to you is absolutely critical to managing your time.

Have you noticed when you or someone you know is dealing with a crisis, major illness or emergency – things seem to get done quickly and with amazing clarity.  All of a sudden, time is an absolutely precious commodity and it must be spent on only the most important and critical of things.  It becomes very easy to prioritize your time at that point because the consequences are dire and immediate.

It’s when we lose that sense of urgency and go back to the everyday that we start being unable to manage our time and priorities get lost or  mixed up in the moment.

What if you could manage your time as if you were critically ill or in crisis without the crisis?   What would be different if you were aware of how valuable your time was every moment and spent it accordingly?  Would you work out every day?  Eat right?  Not watch so much TV?

We all tend to get lost in the moment at work, at home or when managing our businesses.   If you can keep what’s really important to you present at all times, you will be able to gain a great deal of productivity and effectiveness – not to mention seriously lowering your stress level.

Your assignment this week is to really lay out the top 5 (no more) most important things in your business and life in writing.  Evaluate every hour you spend your time based on that list – and see how it goes.

Time Management 101

November 5th, 2009

Here’s a good starting point on time management:

1)  Know what you’re goals are.  It’s very difficult to prioritize your time  when you don’t know what you want.

2)  Make a list of everything you want to get done.  This is your master to-do list

3)  On a daily basis, identify 4 – 6 things that you can do either in the morning or the night before to move you towards your goals.  Do or schedule those things first, before doing anything else in your day.  Don’t try and do more than 6 things in a day.  That will just set you up for failure and frustration. We all have a limited amount of time.  The key is to be as effective as you can with the time you do have.

4)  Review your master list on a regular basis (weekly or monthly).   Delegate anything you can to others and  dump tasks you don’t really need to do.  Add any new tasks that came up during the week or month.

5)  Learn to say no to things that won’t move you ahead in your goals.

Art vs. Science

October 16th, 2009

I had a conversation with a referral partner this morning who made a statement that I really enjoyed:  ”Billing is an art. You really have to know your clients.”  And it’s very true.  It’ s not so much the billing itself, but how each client will react differently to the same things.   Take the same system, but adjust it to each client and their needs.

One size never fits all when it comes to people – whether they are current clients, perspective clients or you.   The same marketing plan or business plan that works for someone else in your industry won’t work the same for you.

The science portion is the base business or marketing plan and  the art is adjusting it so that it fits for you, your clients, your prospective clients and your situation – which can change at any time as well.

The same business or marketing plan that worked for you two years ago may not fit now.   The economy has changed.  You’ve changed.  Your clients have changed and so have your prospects.   It’s always a good idea to review what you’re doing and adjust it to the current conditions on a regular basis.  And you have some great places to look right above – you, your clients, prospective clients, the economy, etc.   That’s the art of it.  It’s not just your business and marketing plans either.  This applies to your whole life.

And that’s what makes it fun.  It’s both art AND science.

How Much Networking is Enough?

October 6th, 2009

How much networking is enough to sustain or grow your business at the rate you desire?   This isn’t an easy question to answer because it depends on  many things.

If you really wanted to, you could go to networking events all the time, day and night.  There are more networking events than there are hours in the day.   But is all that networking really that effective?    The answer is no.  If you have no clear plan, goals or intentions, then any networking will be ineffective.  It will also not do you any good if you go to all these events and then don’t follow up in a timely fashion with the people that you meet.

So how do you choose networking events to attend?  Here are some questions to ask yourself:

  1. How good am I at social interaction and relationship building?  This actually matters far less than most people think, but it does matter.  If you hate going to networking events, for example, it won’t be effective for you.
  2. Who are my target clients?  (This is a huge topic in and of itself and key to any business.)
  3. What networking events do they go to?  Or where do they hang out?  It may be that the best networking for you isn’t a networking event at all.
  4. Who are good referral sources for my target clients?  (Many professions receive most of their clients by referral rather than direct contact.)
  5. What networking events do they go to or where do they hang out?
  6. How many networking events can I realistically attend per week and still get the actual work and follow-up from the event done.  If you don’t know how long on average it takes you to follow up after an event,  try 2 hours for every networking event and track it from there.  It’s likely to be much higher than 2 hours.

The next question is a big one  -

How few networking events can I go to and still maintain or grow my business?     The fewer events you can attend and still achieve your goals, the more you can focus on actually earning the money – whether it is you yourself doing client development or a team of salespeople.

So how much networking do you do?

The Power of Choice

July 5th, 2009

The most liberating and powerful thing about being human is that we have the power to change.  We aren’t locked into the automatic responses to life that we developed as children.

Most of us didn’t grow up in a perfect environment where we got everything we needed to be successful, healthy self-reliant adults.  If we were lucky, we got most of what we needed and parents that weren’t perfect, made mistakes, but tried their best.  If we weren’t lucky, there’s all sorts of not so wonderful possibilities.

Most of us fall in the middle ground.  We got what we needed in some areas, but not others.  The challenge is to see what we didn’t get as a starting point, not a wall.   We can choose something different than what we started with.

For me it’s not just letting things go when issues come up in relationships.  That’s what I learned in my family growing up – that was the family dynamic.  Instead, I’m choosing to try and work through the issues constructively.  (Note the word constructively :-)   )

It’s hard and unpleasant, but the chances of a better relationship are much higher than if I just pretend everything is okay and nothing happened.   My marriage and my communication skills in business are much stronger for choosing this route.

How about you?  How will you choose differently now?

Cultivate an Attitude of Success

June 8th, 2009

What comes first – the chicken or the egg?  It’s the same thing with success.  Being successful or having a success mindset?  I’d say that having a success mindset comes before any outward evidence of success. It is the attitude that creates the success.

Think about it like dating – who would you rather go out with?  The happy, fun person who goes out all the time or the person who hasn’t had a date in years.

Relate that to selling – who would you rather buy from?  The person who wears a tailored suit or nice clothes and is upbeat and outgoing or the person who is dressed in dirty jeans and complains.  Your attitude shows up as soon as you do – before you even open your mouth.

It’s not something you can fake – it has to be genuine.  People will see right through it if you try and fake it, and you will be worse off than you were before.

So how will you cultivate an attitude of success today?